Industry Terms
These terms explain how we talk about visibility, identity and how AI tools understand a business. All definitions are kept in plain English.
Cedar Point Terms
Cedar Point Method
Our process for improving how search tools understand a business.
Clarity Work
The steps we take to correct and strengthen how a business is described online.
Visibility Work
The ongoing effort to maintain clear and accurate information across systems.
AI and Generative Search Terms
Generative Search
When AI tools create answers, summaries or recommendations instead of showing links.
Generative Search Visibility
How clearly a business is understood when AI tools generate answers.
GEO
A method for improving how AI systems recognize and present a business.
Visibility and Understanding Terms
Business Identity
What search tools believe a business is, does and serves.
Clarity Signals
Small pieces of information that help systems understand the business.
Presence
Where and how a business shows up across AI tools and Google.
Information and Identity Terms
Source Information
The core information search tools rely on to understand a business.
Supporting Information
Additional information that confirms accuracy and fills in gaps.
Primary Profile
The main source search tools trust when describing a business.
Misused Industry Terms (Reclaimed)
AI SEO
A broad term used online that often means many different things. We use it only to describe visibility inside AI systems.
Generative Search
Often used as a marketing term. Here it refers to how AI tools build answers.
AIEO
A term many people use without clear meaning. We define it as visibility inside AI search experiences.